Effective: March 1, 2025

Purpose

Healist Naturals has established this Minimum Advertised Price (MAP) Policy to maintain its brand reputation and premium image. This Policy applies to all authorized resellers in the United States.

Covered Products & MAP Schedule

This Policy applies to all products listed on the Healist Naturals MAP Schedule ("Covered Products"). The MAP Schedule, which may be updated at any time, will be made available to all resellers.

MAP Policy Guidelines

While resellers may sell Covered Products at any price, advertising below the established MAP is a violation. Prohibited advertisements include, but are not limited to:

  1. Discounts, coupons, or promotions that reduce the price below MAP, including storewide sales and promo codes applicable to Covered Products.

  2. Bundling Covered Products with other products or services that imply a below-MAP price.

  3. Price strikeouts, "see price in cart," or similar statements suggesting a lower price at checkout.

  4. Allowing third parties to alter the advertised price of any Covered Product.

Attempts to circumvent this Policy, such as indirect discounts, also constitute a violation. However, advertising "call for price," "text for price," or "email for price" is permitted as long as no automated response provides pricing information.

Definition of "Advertisement"

This Policy applies to all promotional and pricing materials, including but not limited to:

  1. Print media (newspapers, catalogs, magazines, flyers, brochures)

  2. Digital media (websites, blogs, social media, email marketing, banner ads, search ads, affiliate marketing, mobile ads)

  3. Broadcast media (television, radio, billboards)

Pricing displayed in the final checkout stage, after the product is added to a shopping cart with customer details, is not considered an "advertisement" under this Policy. Pricing information must be obscured from search results and shopping engines.

MAP Holidays & Promotions

Healist Naturals may announce MAP holidays or promotions applicable to all resellers. These will be communicated at least 30 days in advance. Offering free or discounted shipping is not a violation if it applies to most or all products in the same category.

Enforcement & Violations

Non-compliance will result in the following actions:

  1. First Violation: Written notice and a 30-day shipping hold.

  2. Second Violation (within 12 months): Written notice and a 90-day shipping hold.

  3. Third Violation (within 12 months): Termination of the business relationship.

Healist Naturals does not require resellers to enforce this Policy with their customers, but violations by third parties selling Covered Products on behalf of resellers will be treated as violations by the reseller.

Policy Administration

Healist Naturals enforces this Policy at its sole discretion. Resellers have no right to enforce the Policy.

  1. The Policy may be updated, revised, or terminated at any time.

  2. Changes to MAP pricing will be communicated at least 14 days in advance.

  3. No Healist Naturals employee or agent may modify or make exceptions to this Policy.

  4. All inquiries must be submitted in writing to Healist Naturals’ MAP Policy Administrator at hello@wholesalehealistnaturals.com.

MAP Pricing Schedule

As of March 1, 2025, Healist Naturals products may not be advertised at a price lower than 25% off the Suggested Retail Price (SRP).

This Policy supersedes all previous Healist Naturals MAP policies.