Healist Naturals MINIMUM ADVERTISED PRICE POLICY
Effective MARCH 1, 2023
Healist Naturals, ("Healist Naturals"), has determined that certain advertising practices undermine the trade reputation and premium image within the target consumer population of Healist Naturals' brands of products. Accordingly, to protect the integrity of the Healist Naturals' brands, Healist Naturals has adopted this Healist Naturals United States Minimum Advertised Price Policy (the "Policy"), which applies to all authorized resellers of Healist Naturals in the United States of America.
The Policy will apply to advertisements of products listed on the Healist Naturals MAP Schedule ("Covered Products"). The Healist Naturals MAP Schedule will be made available to all resellers and may be amended by Healist Naturals in its sole discretion at any time.
Healist Naturals, Inc. is solely responsible for establishing the minimum advertised price ("MAP") for each Covered Product and communicating the MAP to all resellers. While resellers remain free to advertise and sell the Covered Products at any price they deem appropriate, it is a violation of this Policy for a reseller to advertise any Covered Product at a price lower than the MAP. Such advertisements include, but are not limited to:
1) Offering coupons, discounts, reseller rebates, or other inducements that, when applied, result in a price lower than the MAP, including through use ofa storewide sale, promotional code, or other similar provision that can be applied to Covered Products.
2) Bundling Covered Products with other products or services (whether made by or provided by Healist Naturals or another entity) in a manner that implies below-MAP pricing for the bundled Covered Product.
3) Strikeouts or strikethroughs ofpricing information, "see price in cart," or other statements that suggest that a lower price for a Covered Product may be found at the final online checkout stage.
4) Permitting any third-party to alter the advertised price for any Covered Product.
Direct or indirect attempts to circumvent this Policy also violate this Policy; however, it is not a violation to advertise that a customer may "call for price," "text for price," or "email for price" as long as no price is listed and no automated call, text message, or "bounce-back" email is used in response.
For purposes of this Policy, the terms "advertise" and "advertisement" include all promotional or pricing information displayed via any type ofmedia, including, but not limited to, newspapers, catalogs, magazines, flyers, brochures, television, radio ads, billboards, signage (except signs displayed within a brick-and mortar selling location), websites, blogs, social media, affiliate marketing networks/comparison shopping engines, reseller-initiated text messages or emails to customers or prospective customers, mobile/smart phone applications, banner ads, online product ads, paid search ads, pay-per-click ads, display ads, mobile ads, product listing ads, sponsored links, ads in any other media in a digital format that is communicated or conveyed via the Internet, and any other marketing or promotional materials, whether displayed online or through broadcast or other media.
Notwithstanding the foregoing, pricing information displayed at the final online checkout stage of a transactionisnotconsidered"advertising"underthisPolicy. The"finalonlinecheckoutstage"isthestage when the Covered Product is put into a shopping cart that contains the customer's name, shipping address, emailaddress,andpaymentinformation. Pricinginformationinthe"shoppingcart"or"checkout"stages must be obscured technically so that it is not retrievable by shopping and pricing engines, and not displayed on search page results within the reseller's own website.
From time to time, Healist Naturals may announce MAP holidays or promotions that are applicable to all resellers, during which periods a reseller that advertises a Covered Product in accordance with the terms of the authorized promotion will not be deemed to have violated the Policy. Healist Naturals will notify all resellers of any such authorized promotions, generally not fewer than 30 days in advance.
Further, the advertisement offree or reduced-price shipping is not a violation ofthis Policy as long as such offer applies to all or almost all other products offered by a reseller in the same product category.
This Policy does not constitute an agreement between Healist Naturals and any other entity. Healist Naturals neither solicits nor will it accept any assurance of compliance with this Policy from any reseller or other party. Each reseller must independently choose whether to comply with the terms of this Policy. This Policy is not negotiable and will not be altered for any individual reseller. This Policy applies only to advertised prices and does not affect the prices that a reseller may charge for Healist Naturals will take the following steps against any reseller that fails to comply with this Policy with respect to the advertisement of any Covered Product:
- For a reseller's first violation of the Policy, Healist Naturals will notify the reseller in writing of such failure and will immediately place the reseller's account on shipping hold for thirty (30) da ys. Hea list Na tura lswill revoke its a cceptance of any pending orders, ca ncel a ny pending shipments to the reseller, and not accept any new orders from reseller during this 30- day period.
- For a reseller's second violation of the Policy during a 12-month period following the first violation, Healist Naturals will notify the reseller in writing of such failure and will immediately place the reseller's account on shipping hold for ninety (90) da ys. Healist Naturals will revoke its acceptance of any pending orders, cancel any pending shipments to the reseller, and not accept any new orders from reseller during this 90-day period.
- For a reseller's third viola tion of the Policy during a 12-month period, Hea list Na tura ls will terminate its business relationship with the reseller. Healist Naturals will revoke its acceptance of any pending orders and cancel any pending shipments to the reseller.
Although Healist Naturals is not directing any reseller to require that its customers comply with this Policy, a violation of this Policy by any such third party will constitute a violation by the reseller.
The Policy will be enforced by Healist Naturals in its sole discretion and without notice. Resellers have no right to enforce the Policy.
Healist Naturals may update, revise, suspend, terminate, re-institute, or modify this Policy at any time in its sole discretion. Healist Naturals shall make any such modifications available to all authorized resellers. If Healist Naturals changes the MAP on any Product, it will provide at least 14 days' notice to resellers before such change takes effect.
No Healist Naturals employee or agent, including a reseller's sales representative, is authorized to modify, interpret, or grant exceptions to this Policy; solicit or obtain the agreement of any person to this Policy; or otherwise discuss any aspect of this Policy with any reseller, including that reseller's or any other reseller's compliance with the terms of the Policy. Any questions about this Policy should be submitted in writing and directed to Healist Naturals' MAP Policy Administrator at hello@wholesalehealistnaturals.com. Healist Naturals will accept no other form of communication from resellers regarding the Policy.
This Policy is effective March 1st, 2023 and supersedes all prior Healist Naturals policies regarding minimum advertised prices or resale prices for Healist Naturals applicable to resellers.
Healist Naturals MINIMUM ADVERTISED PRICE SCHEDULE Issued March 1, 2023
Healist Naturals products may not be advertised for lower than 25% of SRP.